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16PARtIwHAttoPUBlIsHAndwHeRetoPUBlIsHIt2.1.2JournalImportanceCitationReportsandImpactFactorWillItHavetheRightEffectAlongwithrangeandspecialisationtheimportanceofajournalshouldbeconsideredasyouredecidingwheretosubmityourwork.Inalldisciplineswordofmouthandexperienceasareaderisyourfirstguidetotheimportanceorauthorityofanacademicorscientificjournal.Everyfieldofstudyhasafewjournalsthatriseabovetherestthesortofjournalsinwhichthemostsignificantandinnovativeworkbyleadingacademicsorscientistsinthefieldispublished.Succeedingathavingworkpublishedinsuchajournalcanearnscholarlyrespectmakeaprofessionalreputationandgoalongwaytowardestablishingahealthycareer.Thesejournalsarewellknowntoeveryoneassociatedwithadisciplineandwidelyreadsoitiseasyenoughtoidentifythemanddiscoverthekindofworktheypublish.Itismoredifficulthowevertodecidewhetheryourworkisappropriateforsuchajournaliffornootherreasonthanbecausesuchajudgementinvolvesaccurateself-assessmentsotheadviceofcolleaguesandmentorsrecruitedascriticalreaderswillbeparticularlyhelpfulforthisreasonaswell.Ifyouundervalueyourworkbynotsubmittingtosuchjournalsyoullneverbepublishedinthembutifyouovervalueyourworkbysubmittingitwhenitsnotappropriateyourworkwillalmostcertainlyberejectedsoagainyouneedtosubmityourworktooneofthesehighlyrespectedjournalsonlyifitfitsthejournalspublishingagendainbothcontentandsignificancenotsimplybecauseyoudreallyliketobepublishedinit.Justbecauseanygivenpieceofworkisntappropriateforsuchtop-tierjournalsdoesntmeanthatitshouldntbepublishedhoweveranditcanbemuchmorepracticalespeciallyasyoureworkingtofindyourauthorialvoiceearlyinyourcareertochooseanappropriatereputablejournalforwhosepagesthereisntquiteas